— NOTABLE CLIENTS
The Athletes Foot
Big Red Group
— SCOPE
On-Site Copy
Product Descriptions
Product Landing Pages
Brand Landing Pages
SEO Optimized Long-Form Content
With a customer-focused lens I produced detail accurate copy across Australia's largest online fashion and lifestyle website (THE ICONIC), addressing unique selling points appropriate for a variety of products. From women's and men's designer fashion, sports, homewares, kids, and more. I wrote copy across multiple CMS systems and uploaded HTML-style SEO-friendly copy in line with the company tone of voice. As a senior team member I also Ied in onboarding and upskilling new and current writers through ongoing quality checks and edits, while providing feedback, training and workshops. Leading me to further guide clients in the fashion and e-commerce space.
